The LinkedIn Job Seeker Connections Dilemma: Quantity or Quality?
In all my speaking, training and coaching, this has to be the most popular question when talking about LinkedIn. To link or not to link…should a job seeker go after a high quantity of connections or focus more on the quality of connections? My answer – in short – is both. I am a strong believer and advocate that out of quantity comes quality.
Guy Kawasaki, of Alltop fame, says it best when talking about Twitter: “Nobodies are the new somebodies.” Albeit a different medium, I think that philosophy applies here. LinkedIn is the premier on-line professional networking site. And, just as you would network at a live event, the goal should be to get to know those you don’t already know. Moreover, following Kawasaki’s logic, don’t try to predetermine who can help you…those second and third degrees of separation with the most random of persons can take you places you never expected to go!
It’s essential to connect with likeminded people. A massive number of connections with non-networking types nets you “garbage in, garbage out.” Personally, I have used OpenNetworker to grow my network from under 2,000 connections to over 10,000 in just over a year. More importantly, 10,000 connections who want to network. This has been instrumental in helping me get the word out on what I do and the pain I address (more on this in a second). I don’t decide who needs to hear my message – I let the audience…my connections…decide what has value. They then make the introductions and connections accordingly.
For the job seeker in particular, you must have your message down. More importantly, your message (or, as I call it, Your Solution) isn’t that you are unemployed or that you are looking for work. It’s all about where you have consistently delivered value to employers in the past – painting the picture of what you can do for a future employer. When working with clients on their Solution, we get crystal clear on the problems (or pains) they solve. Fine tune the Solution, push it out as a clear message, attract those in pain (i.e. those who need what you can deliver) and then explore the fit (interview).
Can you do this with a small, closely knit network? Sure. But, chances are that your immediate network already knows your accomplishments. Heck, your closest network would hire you if they could. But what about those “nobodies” who could just be the “somebody” that lead you to your new job? You owe it to yourself to connect with them sooner rather than later.
As always, I’d love to hear what you think!
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