So What?

 Last week, we talked about Your Solution and one of the benefits it brings when you use this technique in your job search.  Another thing it will do is make a compelling case for why an employer would want to hire you.  Your hire should be a “no brainer.”  When clients are working to develop their "Solution," I tell them to constantly ask themselves “So what?”

 In this market, it isn’t enough to demonstrate you want the job.  It isn’t even enough to show you can do or have done the job.  Again, “so what?”  You need to make a compelling argument as to how your past performance is what that employer is seeking to be their next hire’s future performance.  And, how you are the fix to whatever their problem might be.

 This is exactly why you need to keep asking yourself “So what?”  Until that question is answered with some “meat” – quantified and qualified – that is exactly what a future employer is going to be thinking – “so what?”  And, rest assured, the job (and the most money) goes to the person who can best answer that question.  Shouldn’t that person be you?

 If you do not go into interviews with a finely tuned "Solution" that makes a “no brainer” value proposition, you are really rolling the dice.  There are no do-over’s.  Second chances to make first impressions just do not exist in this marketplace.  Too many other people are chomping at the bit to simply get that interview slot.  So, shouldn’t you go in fully prepared to make the best case possible as to why that company can’t afford not to hire you?

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 Avoid the job boards, 

work around recruiters 

and find the job you want in half the time.

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