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Career Attraction Weekly Wrap-up: August 28, 2010

On Thursday’s webinar I announced that I will be holding a LIVE Job Search Bootcamp starting September 8th. This is a 12 part webinar series that shows you exactly how to stand out in the marketplace and start attracting jobs instead of chasing after them. Plus, I have a number of bonuses and additional tools I’ve rolled together –  making it my most complete Bootcamp ever.  If you haven’t seen the short (<5 minutes) video I shot talking about it , you can watch it here.

Take advantage of the 20% discount by using the code “BOOTCAMP” at checkout. But, remember, it’s only good until Monday at midnight!

In addition to that, here’s what happened last week in Career Attraction…

 Follow up Q&A Session - Robert Shindell and I weren’t able to get to everyone’s questions on Thursday’s webinar, so we tackled them in this follow on one. Listen in as we talk about getting past gatekeepers, age discrimination, maximizing LinkedIn, improving your networking skills and much, much more. You can check it out here.

LinkedIn v.Facebook – 306 vs. 184 and counting. If you haven’t joined us on LinkedIn and Facebook, come on in…the water is fine. This week there was a great discussion started by Diane Hope on Identifying Skills and Talents. Check it out! Have a question? Want to share some information? These are great places to exchange ideas, network and start creating a “pack.”

Here’s what’s happening in Career Attraction University…

1-on-1 Coaching:
The September schedule will be coming out next week – se be on the lookout!

NEW VIDEOS – Q&A Video from August and the new SME Video on using Outsourcing as part of your Job Search Strategy.

Have some specific training you’d like for your search?
Email me at kevin@careerattraction.com and I’ll get working on it for you!

Not a member of Career Attraction University? For less than one dollar a day you can access all this information and more.
Sign-up here and get started today!

FREE WEBINAR (Recording) – 5 Secrets to Uncovering the Hidden Job Market

Free Webinar – 5 Secrets to Uncovering the Hidden Job Market

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On this webinar, I will share about the “hidden job market” and also cover:

  • the biggest block that’s likely keeping you and your search in low-gear right now and wasting precious time (and how to bust out of your rut)
  • 5 things recruiters have begged me not to share with you that can keep you from having your job search sabotaged without you even knowing it.
  • why your resume is not as critical a factor in getting the interviews (or the job) as you think.
  • 3 immediate ways you can make your job search lean-and-mean right now! (These are so simple and yet so effective.)
  • how you can start working a new plan immediately to find the job you want and cut your job search time in as much as half.

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We have some great information focused on getting your job search on track. But, don’t take my word for it. Here is what some previous listeners had to say about the webinar:

“Kevin Kermes offers a straightforward and comprehensive approach to develop new networks and expand career or business horizons. I was impressed with his expertise and believe you will be too.”– Katherine Eago

“I recently listened to Kevin’s “Avoiding the 10 Biggest Job Search Mistakes” webinar and was most impressed. The content of the presentation and the insight he provided was very helpful. Because of Kevin’s professional background, he was able to provide me with a better understanding of how the recruitment business works from an insider’s perspective. In addition, I found the topic of job boards to be very informative. Overall, I think it is great information for the current job seeker or anyone who wants to be better prepared for their next job search.”– Brian Heckler

“I recently had the pleasure to attend Kevin’s webinar. I am usually a little suspicious of free webinars, but Kevin’s discussion provided a lot of valuable information for the job seeker and prompted me to purchase his additional materials which also look worthwhile. I am going to recommend to everyone in our WIND group (Boston networking group) that they should also attend Kevin’s webinars.”– Ted Powell

“I listened in on Kevin’s Webinar today on the “5 Secrets” and found it a very worthwhile use of my time. His insight into what to focus on to be most productive was very helpful. Some points were new and others a timely reinforcement. If you get the opportunity to tune in for one of Kevin’s webinars, I highly recommend you do so.” – Becky Vogt

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“Last Thursday, I participated in Kevin Kermes webinar on how to avoid the 10 biggest job search mistakes. I am a busy communications consultant who enjoys my work, but given this economy and its impact on freelancers, would (not surprisingly) like to find full-time steady employment. I signed up for his webinar, even though I wasn’t sure it could offer much in the way of good information. After all, I’d never heard of Kevin–and how many different ways can you scour the job boards? Boy oh boy, was I busted! I learned, among other things, that not all job boards are created equal–or even worth the time it takes to sign up–and why I needed to shift the way I was searching for engaging and sustaining work. I was riveted to his presentation–just short enough to keep my attention and just long enough to be interesting. Like so many other smart, savvy, and well-intentioned people in today’s workforce, I’ve been looking in the wrong places and, as a result, missing out on some right opportunities. With Kevin’s insights, I have changed my approach. Thanks for the hour, Kevin. Really appreciate it! Good stuff!”– Jill Murray

“Kevin’s webinar was completely on the mark. He clearly communicated the most important job search tasks and mistakes to avoid in order for one to stand out from the crowd to potential employers. Get an “Exceptional Performance Review” even before you’re hired. Follow Kevin’s rules.” – Carl Sutter

“I had the opportunity to listen to Kevin’s webinar the last week in January. The information he provided was insightful and timely. I was able to identify several areas where my search was lacking and feel more focused towards my goal.”– Susan Kneeshaw

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Are You Truly Prepared? Guest Blogger: Peggy McKee

In a recent blog post, Bonnie Lowe shared with us the Biggest Mistake in the Job Interview. On the heels of that, my good friend, Peggy McKee, wrote an information packed article on what you need to do to be truly prepared for the interview. These are powerful, actionable steps that you can take to make sure you give 100% and then some during your next interview.

So, check it out and let me know what you think….

Click here to read Peggy’s blog on Preparing for the Interview

The Career Attraction Weekly Wrap-up – Friday, July 9, 2010

The end of yet another week is upon us. For you soccer (or, ahem, football) fans out there, the World Cup final is on Sunday – Spain and the Netherlands. I know one person who will be clad in orange pulling for Holland…our friend Ilona Vanderwoude!

Whether your plans include watching the match or something else all together, I hope you have a great weekend.

Now, here’s what happened this week at Career Attraction:

My “Stand Out” Job Search Training starts on Monday. If you haven’t seen what it’s all about, watch this short video (about 10 minutes). I built it around exactly what you told me you wanted. I’ll be walking you through how to build stronger networks that drive opportunities to you, more efficient social media systems that work for you and, of course, how to Stand Out from the crowd easily, naturally and authentically. Watch the short video here…

Stand Out by Ditching the Elevator Speech – As you know, I am not a fan of the “elevator speech.” I agree with the concept of getting your message across quickly, succinctly and powerfully. Where this concept loses me (as well as most people receiving it) is that it isn’t value packed for the listener. This is particularly important in your job search, since there are a lot of “speeches” being pitched to hiring managers and you must stand out here. In my opinion, taking a more solution based approach will do just that. Read more here…

Q&A: How do I grow and cultivate a real network? – Kevin, in one of your webinars, you mentioned two types of networks: real and “acquaintance” (or something like that). I would like to know how to cultivate a real network. I don’t really think that I am relationship challenged. It is just the nature of my personality to be calm, cool and collected, and in the background. People don’t really gravitate to me. So anyway, I have 53 LinkedIn connections that span most of my life. But they are mostly acquaintances and they aren’t really people that engage in an equal give and take with me.  This isn’t a personal question. I’m more interested in the professional side. How to I create those professional relationships that can stand the test of time? Read my response here…

INTERVIEW: Networking from Scratch – I’ve been sharing this interview a lot lately with my coaching clients. It’s a conversation I had with a senior professional who found himself in a new city, with no network and unemployed. Michael had to build a trusted network from scratch – and quickly. In this interview, he explains exactly how he developed a strong network in short order that landed him an outstanding job…all without ever asking for a job! His advice – priceless. Get the interview here…


Next week in Career Attraction University:

- “Stand Out” Job Search Training start Monday

- Monthly Q&A Webinar – Thursday, July 15 at 12:00pmEST (Invitations will be emailed on Monday for Career Attraction University members). Remember to send your questions in by noon on Wednesday, July 14 to university@careerattraction.com)

- New “how to” Social Media Videos will be posted next week too!

Not a member of Career Attraction University? For less than one dollar a day you can access all this information and more. Sign-up here and get started today!

2008 – 2010 – Career Attraction – All Rights Reserved

Stand Out by Ditching the Elevator Speech

no elevatorAs you know, I am not a fan of the “elevator speech.” I agree with the concept of getting your message across quickly, succinctly and powerfully. Where this concept loses me (as well as most people receiving it) is that it isn’t value packed for the listener. This is particularly important in your job search, since there are a lot of “speeches” being pitched to hiring managers and you must stand out here. In my opinion, taking a more solution based approach will do just that.

In past articles, I have talked about the importance of developing Your Solution. This is what you do best – maybe even better than anyone else. If you think about that skill set like a product, there are things it (you) does and doesn’t do. It only makes sense then to target hiring managers who are experiencing the pain and problems that Your Solution addresses.

So, instead of firing off a generic pitch with what you do, take a more pinpoint approach. Begin by asking 2-3 questions that identify if that hiring manager is experiencing problems that you can fix. The answers will either allow you to highlight your accomplishments and what you can do for their company or help you determine that it isn’t the right job for you. The former is just as important as the latter.

This also does something else very important. It gets the potential employer talking about themselves. With this, you can more naturally make Your Solution all about them (which, incidentally, leads to uncovering “hidden” job opportunities). As well, it positions you to be able to share relatable stories with quantifiable results that show what is in it for them when they hire you.

Your Solution + Their Pain = Smart Hire

Taking this approach will narrow down your job search so you are focusing on real, qualified opportunities versus just trying to get any job. It allows you to start hunting with a rifle, not a shotgun. Ultimately, it will help pair you with a job that is not only a good fit, but where you can experience your greatest success.

Want more tips on how to stand out in the job market and attract more opportunities? Watch this video I made with Donna Reed (plus, there are a ton of free resources you can put to work today in your job search!)

2010 © Career Attraction – All Rights Reserved