Career Attraction » social media

5 Reasons Why Social Media MUST Be Part of Your Job Search

Kevin Kermes — Fri, 09 Dec 2011 10:41:12 +0000

There's a lot of static out there about Social Media and its place in the job search process. Many think it is a big time drain with little return on investment. And, like anything else, without a “plan” it can be just that. But, properly implemented, it can be a more powerful catalyst to getting your job search engine off and running than just about any other single tool out there. This is largely because it embodies a collection of qualities that, combined, can streamline your search efforts while putting the maximum amount of pressure on a pinpoint area – your target position:

Visibility – These mediums allow you access to an unlimited amount of professionals within your targeted audience. What’s more, Social Media sites by definition allow for and promote the organization of niche “groups” which make finding your audience that much easier. LinkedIn is a prime example of this, but Facebook and YouTube as well.

Transparency – This is a bit of a mantra to your success in Social Media environments. I like to equate it to going to a party. Would you set up a table and starting pitching your product (i.e. “Here I am, looking for a job”) or begin by connecting on common ground? This is particularly true on Twitter – one of the more transparent tools out there. It is the first step in the process of “Know, Like, Trust,” which we all go through in determining what we are going to buy. Or, in this case, who they are going to hire.

“Pay it Forward” – Coupled with transparency, it is the second key to success in Social Media. Help others to not only get them to help you but, of equal importance, discover who will help you. And, by way of this assistance, you get a third party endorsement or recommendation. You can start doing it by simply asking others, “How can I help you?”

Nobodies are the New Somebodies – Borrowed from Guy Kawasaki, in the simplest of terms you don’t know who can help you nor do you know who knows who. Connecting with the big wigs in your industry through Twitter, Facebook or LinkedIn can be fun, but it’s that avid networker who you have never met or heard of who is your better bet.

The Quality is in the Quantity - This is how you get to the “Nobody Somebodies.” By using tools like Opennetworker, you can build a network of likeminded, “give to get” individuals rapidly on a number of platforms (LinkedIn, Facebook, Twitter, etc.). By having a large number of connections, you have more choices from which to drill down and develop deeper, more meaningful connections. Think of it like filling your own networking event: pack the hall with as many folks as possible and then work the room to see who can help you (and, of course, who you can help).

It’s clear that Social Media isn’t the fad some first claimed it to be. It is almost equally as pervasive off-line as it is on-line. By incorporating it on the front end of your job search efforts to “fill the funnel,” you will not only more effectively tie in with the opportunities you seek but also uncover that elusive “hidden job market.”

And, as always, let me know what you think by sharing your thoughts below!

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How to Find a Job Using Facebook (Free Video)

Kevin Kermes — Thu, 29 Sep 2011 15:00:48 +0000

I received this email from John after watching our panel webinar on "Using Facebook as Part of Your Job Search Strategy.” Here is what he had to say:

"The very day that I first attended a recorded session that included FACEBOOK, I tested it on some of my old contacts in the Telecom business. One of them asked for my resume. Next, they sent me their PM contract, a W-9, and the signoff form they use for project closeouts. I don't have an assignment yet, but this is looking good!"

This webinar includes job seekers who have used Facebook successfully to find their current jobs sharing their tips and techniques. Plus, I have the creator of a free Facebook application that was specifically designed to help leverage your network to find your next opportunity. It’s a great webinar and I am sure you will enjoy it!

For more FREE advice like this, enter your name and email address below to receive your Complimentary copy of "70+ Tips to Perfect the Interview."

Check your email inbox for the copy after you click "submit."

5 Reasons Why Social Media MUST Be Part of Your Job Search

Kevin Kermes — Wed, 16 Dec 2009 20:53:27 +0000

There's a lot of static out there about Social Media and its place in the job search process. Many think it is a bit of a time drain with little return on investment. And, like anything else, without a “plan” it can be just that. But, properly implemented, it can be a more powerful catalyst to getting your job search engine off and running than just about any other single tool out there. This is largely because it embodies a collection of qualities that, combined, can streamline your search efforts while putting the maximum amount of pressure on a pinpoint area – your target position:

Transparency – This is a mantra to your success in Social Media environments. You can equate it to going to a party. Would you set up a table and starting pitching your product (i.e. “Here I am, looking for a job”) or begin by connecting on common ground? This is particularly true on Twitter – one of the more transparent tools out there. It is the first step in the process of “Know, Like, Trust,” which we all go through in determining what we are going to buy. Or, in this case, who they are going to hire.

“Give to Get” – Coupled with transparency, it is the second key to success in Social Media. Help others to not only get them to help you but, of equal importance, discover who will help you. And, by way of this assistance, you get a third party endorsement or recommendation. You can start doing it by simply asking others, “How can I help you?”

The Quality is in the Quantity - This is how you get to the “Nobody Somebodies.” There are a myriad of tools out there to help you build a network of likeminded, “give to get” individuals rapidly on the major platforms (LinkedIn, Facebook, Twitter, etc.). By having a large number of connections, you have more choices from which to drill down and develop deeper, more meaningful connections. Think of it like filling your own networking event: pack the hall with as many folks as possible and then work the room to see who can help you (and, of course, who you can help).

It is clear that Social Media isn’t the fad some first claimed it to be. It is almost equally as pervasive off-line as it is on-line. By incorporating it on the front end of your job search efforts to “fill the funnel,” you will not only more effectively tie in with the opportunities you seek but also uncover that elusive “hidden job market.”

Social Media is only one part of Kevin's 11 Module Job Search 2.0 Bootcamp System which not only uncovers the "hidden" job market - but drives those jobs to you. Learn more about this new system.

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WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE? You can, as long as you include this complete blurb with it: Kevin Kermes publishes the ‘Build the Career Your Deserve’ e-zine with over 21,000+ subscribers. If you are ready to empower yourself with the vital tools and information necessary to find the job you want and build the successful career you deserve, visit him now www.careerattraction.com

5 Reasons Why Social Media MUST Be Part of Your Job Search

Kevin Kermes — Fri, 30 Oct 2009 17:17:18 +0000

For more information on uncovering the "hidden job market" and how you can more effectively incorporate social media into your job search, check out my November Job Search 2.0 Bootcamp

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Why Social Media Must Be Part of Your Job Search Strategy

Kevin Kermes — Thu, 24 Sep 2009 20:03:04 +0000

There is a lot of static out there about Social Media and its place in the job search process. Many think it is a bit of a time drain with little return on investment. And, like anything else, without a “plan” it can be just that. But, properly implemented, it can be a more powerful catalyst to getting your job search engine off and running than just about any other single tool out there. This is largely because it embodies a collection of qualities that, combined, can streamline your search efforts while putting the maximum amount of pressure on a pinpoint area – your target position:

Transparency – This is a mantra to your success in Social Media environments. Perry Belcher equates it to going to a party. Would you set up a table and starting pitching your product (i.e. “Here I am, looking for a job”) or begin by connecting on common ground? This is particularly true on Twitter – one of the more transparent tools out there. It is the first step in the process of “Know, Like, Trust,” which we all go through in determining what we are going to buy. Or, in this case, who they are going to hire.

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