(below is a transcript from the video)

Kevin Kermes: Alright Olivia, I know that after listening to a lot of “experts” out there, we hear a ton of bad career advice, and working with more than 15,000 clients, what’s some of the conventional job search advice that you’ve seen lead to failure?

Olivia Gamber: There’s a lot, but the biggest one I think that I hear time and time again, and I’m still surprised that people are giving this advice is, to focus on keywords on the resume. This one drives me crazy because it’s essentially focusing on the resume, which we’ll get to later as to why that’s where you shouldn’t be focusing, but ultimately, you’re writing a resume for a machine. And an applicant tracking system. And essentially focusing on pushing yourself into, in your message, into a system that lumps you in with everybody else and positions you as a commodity.

That’s the biggest one. What other ones can you think of that you-

Kevin Kermes: Yeah so one that absolutely breaks my heart and drives me batty is, and you see this on LinkedIn all the time, it’s making sure people know you’re looking for a job. You know, “currently seeking other opportunities”.

Olivia Gamber: Yes.

Kevin Kermes: Number one, there’s no point of leverage there, because there’s no value for anybody else. Nobody cares if you’re looking for a job. Nobody’s going to hire you because you’re looking for a job. They’re going to hire you because you’re exceptionally good at what you do. That’s what you’ve got to lead with. I know you’ve got to have more. I know there are plenty more.

Olivia Gamber: Right now the big thing is LinkedIn, and optimizing your LinkedIn profile, and making sure that you’ve got every, that you spend hours and hours on your LinkedIn profile, and the bottom line is, that’s great, but it does adopt the belief that “build it and they will come”. Like once you have this phenomenal, amazing profile, it’s just going to open the floodgates of recruiters blowing up your phone, but at the end of the day, it’s still a passive approach, and LinkedIn is a tool, and it’s a platform to get your message out there, but if you’re simply just optimizing your profile, that’s just more … You’re still sitting back and waiting, and you’re not taking control, and proactively, strategically getting your message out there.

Kevin Kermes: Yeah. And it doesn’t leverage the most powerful thing that LinkedIn is trying to do, which is to be an informational and news source from a platform standpoint, and you’re just waiting for people to come to you. And I mean you wrap all this up, what we talked about in terms of the difference between positioning yourself as a commodity, and standing out. Activity versus productivity. And that’s why a lot of this may seem like practical advice, it’s tactical, it’s passive and it’s not connecting with people who then can become your advocates, and it’s not connecting with people around what their biggest pains are, which, oh by the way, is exactly why they’re going to go get more money to pay you above market.

Olivia Gamber: So yes, and we go into this process that we recommend in the book, so if you haven’t already, download that below. And if you already have the book, please share this, get this out to more people who you think could benefit this, and go ahead and click and share social media, Facebook, or forward this on to somebody you know that could value from it.