social webBefore you jump to the conclusion that this is a blog about images of you unclothed or video indiscretions, let me reassure you — when I talk about showing up “naked” online, I’m referring to vulnerability, exposure (not the “birthday suit” kind) and lack of intention when you post and engage online. (I’m sure someone else will discuss the risks of being photographed in a bikini — or less…)

When we think of our online activity, most of us savvy in social media, online marketing and social networking are careful not to leave ourselves exposed to negative perception by disgracing competitors, sharing confidential information about our company or posting rants that could come back to haunt us. We know that when we say hateful or inflammatory things, we can incite anger and outrage, and often the messenger takes the heat for the message.

But what if you’re careful about what you post — you do a gut-check, imagine your mother/priest/employer viewing the post and you’re okay with the contents — and you still find yourself overly “naked” online? What if you do everything right to reduce risk and you still feel vulnerable and susceptible to misunderstanding and misinterpretation? What then?

My advice would be to ask yourself:

  1. Are you using the online/social space the way it’s intended, as a place of sharing, giving, helping and engaging?
  2. Have you really taken care to present yourself effectively online, using the tools, resources and insights available?
  3. Do you have a strategy for building your personal brand, or are you letting the online community shape your reputation and perception of self and value?

Here are some concrete ways to make sure you’re not showing up naked online:


1. Have a Strategy

Every blog, article or book I write on personal branding starts with understanding your personal brand goals and directing your reputation from a strategy. This doesn’t have to be cumbersome and consuming, but without a focus, you can end up lost online.

Remember when Alice came to a fork in the road and asked the Cheshire Cat for directions? He asked her where she was going. When she replied that she didn’t care, he stated, “Then it doesn’t matter which way you go.” Instead of leaving your reputation to chance, create a plan and work that plan. (Click here to tweet this thought.)


2. Work a Plan

Set a timeline, determine the goal and create tactics to enhance and advance your reputation. Social media is a channel through which you can market and promote yourself. Use your plan to guide you and direct how you will show up online, engage with others and reciprocate. Remember, the online space is social and engaging. Use it as such!


3. Monitor Yourself

Before we leave the house or go into an important meeting, we check ourselves in the mirror to make sure we’re set. Do the same online. Check your intentions, goals and vision as you engage with others and represent yourself to colleagues and potential employers online. Then, set up a tool like or Google Alerts to let you know when your name or company is mentioned online.


4. Monitor Your Competitors and Colleagues

Just like you monitor yourself, you should also keep an eye on your competitors and colleagues. Be sure you’re not exposed or vulnerable because of their activities, posts or conduct.


5. Choose Relationships Carefully

In online communities, who you associate with and collaborate with is highly public. Be careful about feeling a false sense of anonymity online, and make sure your online relationships are as credible as your in-person ones. Would you bring all your Facebook friends home to meet Mom?

The online world is rich with conversation, controversy, passion and information. How you show up online is a direct reflection of your intention, goals and values. With only some exceptions (i.e. in the case of slander or false representation), you can drive your personal brand and reputation online to create the perception of who you truly are. Just make sure you’ve got your pants on.

Are you showing up naked online? What can you do to change that?

This post originally appeared on Unleashing Your Brand.

Image: Photobucket