Olivia Gamber: Hey guys. It’s Olivia Gamber and Kevin Kermes from Career Attraction. Today we wanted to talk to you about the number one career resume mistake that we see a lot of executives make. This is one that is not … A lot of people aren’t really aware they’re making it, and it has to do with writing your resume as an obituary, rather than looking at it and writing it about what you’re going to do and being forward looking.
Kevin, I know you see this a lot. What are your thoughts on this?
Kevin Kermes: Yeah, so you hit the biggest one, which is to be forward thinking. Yeah, you’ve got to capture all the things you’ve done in the past, but you need to frame it out in terms of what you’re going to do in the future. This is particularly important if you’re looking to make a pivot after 20, 25 years, whether that’s an elevation into your next role, or you want to make a change industry-wise.
The second part to that is think about your audience. Be very concise in terms of the messaging, and make it all about them. What’s keeping them up at night? What’s standing between them and a promotion? What’s standing, particularly if you’re looking at the C-Suite, what’s standing between them and profitability, keeping the board happy? You’ve really got to make sure that this is resonating with your target audience, and again, not being a recitation of what you’ve done for the last 20, 25 years.
Olivia Gamber: Yep, I agree 100%. I think that a lot of people lead with what they’ve done, rather than framing it in a way that’s relevant to that person and what outcomes you can deliver to them. I think that’s a really subtle but key shift.
Kevin Kermes: Yeah, absolutely. We go into this in more detail in our Executive Resume Guide and the templates that we include in there. This is not only a guide that’s going to hit the high points if you’re looking to refine your resume as you’re making a change, a pivot, maybe even an internal interview. But we also include templates. Unlike some other folks out there, we don’t charge for information. We’ve got everything you need in there to be able to take a look and upgrade your resume completely, so grab that below this video.