handshake-groupMuch like a live networking event, we log onto LinkedIn to make business connections. But as you know, simply making the connection isn’t enough. You need to build relationships. LinkedIn is a great way to do this — and it’s especially easy if you leverage the Law of Familiarity (law number 9 in my book).

Think back to your first day at a new job, your first date with your significant other or your first day of a new class. You probably felt anxious. But after a few happy hours with your coworkers, some marathon phone calls with your new special someone and several study group sessions with classmates, you started to relax.

This is the Law of Familiarity — people feel comfortable with people they know. The more comfortable people get with you, the more they will “like and trust” you and the easier it will be to build a relationship. (Click here to tweet this thought.)

Now let’s apply this law to LinkedIn. Here are 9 easy LinkedIn strategies you can use to stay in front of people and increase your familiarity, without being pushy or obnoxious.


Respond to Status Updates

Join conversations. If a connection shares a notice about an upcoming event, wish them luck or ask for more information about it. You can also share the announcement and employ the Law of Giving!


Research New Connections

Check the new connections in your network to see if anyone has connected to someone you know. If you come across someone you’ve met, but who is not yet a connection, send them a connection request. You can even ask how they know so-and-so. Also, email a response when someone connects to you — not just an acceptance.


Ask About Groups

If a connection has joined a group that sounds intriguing, email them and ask if they are finding the group useful. Another idea is to post a status update asking for feedback on people’s favorite groups and why.


Ask or Answer a Question

Reply to the discussion forums when there’s an existing conversation you want to weigh in on. You can also initiate a forum discussion with a question.


Acknowledge New Job Positions

When you see a connection has a new job title, congratulate them and ask about their new position.


Reach Out to Those Looking for Work

When you notice someone has left their job, ask what kind of role they’re looking for next. Nothing shows support more than reaching out when someone needs you.


Update Your Status

Updating your profile keeps your name in front of your connections. This activity will appear in the weekly updates they receive.


Provide Recommendations and Endorse Others

Provide recommendations for connections when you’re familiar with their work. This may also connect you to other folks who want to learn more about them. Endorsements are another option — and are much quicker. A simple click announces to the world that you see their expertise in a specific area.

If you don’t know their expertise, though, don’t endorse them. It minimizes the meaning.


Employ a “Search and Seek” Strategy

Search to see who has viewed your page and contact those individuals to see if you can be of any help to them. I’ve even emailed people saying that their name popped up on my update and it motivated me to reach out and connect. See where it leads.

Remember, LinkedIn is strictly for professional networking, which means you should look professional in your picture. Use a “head and shoulders” photo of yourself (alone) and wear professional-looking clothing, at least from the waist up.

How are you making the most of your LinkedIn connections? Share in the comments!

This post originally appeared on MichelleTillisLederman.com.

Image: Flickr