If you’re on the job hunt, it should be a #1 priority to have a complete and enticing LinkedIn profile. Picture, description, projects, successes and everything in between. They should all be there.
But in the end, what most job seekers fail to realize is that until a hiring manager or recruiter actually sees your profile, it’s simply floating there in the hundreds of millions of other profiles. (Click here to tweet this thought.)
If you’re in the job market, the number of views your profile gets can make a big difference in whether you’re seen by recruiters and hiring managers. The visibility of your profile has a direct correlation on its ability to help you find your dream job.
Luckily there’s a super-easy way to increase traffic to your LinkedIn profile. It takes only a few minutes a day but can have a drastic influence on your profile views. This super-easy way is by commenting on LinkedIn posts.
If you feel your profile struggles when it comes to profile views, below you will find some surefire ways to help drive views to your profile. And not views from random users, but from thought leaders within your industry who can introduce you to those looking for your skills… if you work to build the required relationships.
How To Comment On LinkedIn Posts — The Right Way
The first thing you need to realize is that not all comments are created equal. There are a few simple rules you should follow before hitting the “comment” button:
1. Read the Post
This is a very simple concept, yet many commenters clearly did not read the post they’re responding to. They give suggestions that were explained in the post, offer insight into something that was a focus halfway through the article, or simply leave a very generic comment.
For the real author who probably put blood, sweat and tears into that post, it’s an insult to leave a comment without actually reading the post. Take the two to five minutes required to read most posts and you won’t run into this problem.
2. Leave a Thoughtful or Engaging Comment
A word of advice: comments such as “Great post!,” “Thanks for sharing,” “I completely agree” and “You nailed it!” are nothing short of insulting. In no way do they show that you actually read the post, understood it, agreed/disagreed with it, have any mental capacity, or are even a living human.
When you leave a comment, your goal should be to give thoughtful feedback or ask an honest question to understand the post better.
3. Comment On or Mention Other Commenters
A great way to keep the conversation going is to mention or reference other commenters. Now I understand if you don’t want to go through all 100+ comments, but try to read a few. When one strikes your fancy, be sure to reference or acknowledge the author. This will notify them that you called them out — a great way to draw their attention.
4. Mention the Author
In every comment you leave, you should reference or mention the post’s author. All you need to do is start typing their name and it should show a dropdown box with their name listed. This is the single best way to get the author’s attention.
5. Ask a Question/Keep the Conversation Going
As mentioned above, you want to leave thought-provoking and engaging comments. Overall, the goal is to simply keep the conversation going. A great way to do this is to ask a question in your comment. Is there anything you didn’t understand, you would like to know more about, or you feel could be viewed from a different angle? Ask!
How To Choose The Best Posts to Comment On
With the flood of posts now on LinkedIn, you have more choices than ever to find the perfect post that mixes your interest with the audience you’re trying to reach. And in order to use your time as effectively as possible, you’ll want to zero in on the posts that will give you the most bang for your buck.
Below are five simple criteria to use for choosing the best posts to comment on:
1. High Comment Count
Posts that already have high comment counts are obviously already very popular. When you comment on these posts, it’s likely that other commenters will read your comment and potentially add to it. If you use the above guidelines, you’ll be able to connect with other commenters and build traction on your own comment with a very wide audience.
2. Be Industry-Specific
There are many categories available for LinkedIn posts (e.g Healthcare, Economy, Your Career, Leadership & Management, etc.), so pick one that is specific to your industry or career interest. You’ll get a lot more bang for your buck if you’re a nurse practitioner commenting on a post in the Healthcare category than if you comment on one in the Economy category.
3. Follow Thought Leaders
If you’re truly interested in starting or continuing your career in a specific industry, then I’d hope you’d do enough research to see who the thought leaders are in your industry of choice. It may take a little digging, but when you find these people, you’ll be able to start building a relationship with them, their other followers and the industry as a whole.
4. Authors With Multiple (Current) Posts
I’m sure you feel it’s important to comment on your coworker’s only post that went live over 3 months ago. You want to show your support, which is great, but your colleague’s post isn’t likely to get you much awareness with “the powers that be.” When you narrow your search for the best posts to comment on, be sure to seek out active and current authors.
5. Posts You’d Be Willing to Share
There comes a time when you start reading a LinkedIn post and you have a hard time getting past the first paragraph. That’s okay — and if that’s the case, I’d recommend you not go any further. If it’s something you don’t understand (and can’t intelligently comment on), are not interested in, or otherwise would not share, then don’t comment on it. There are plenty of other posts that deserve more of your attention.
10 Minutes A Day
Commenting on LinkedIn posts shouldn’t be an all-consuming activity. It’s a simple, fast task you can do every day to help your profile stand out and reach the people who are looking for your skills.
On average, it should take you no more than five minutes to read and comment on a post. Do this once in the morning and once in the evening, and you’ll start to build enough momentum to have more profile views then you could ever imagine.
How do you use the comment section to your advantage? Let us know in the comments!